The telematics contract most fleets signed

Telematics data ownership: what Samsara and Geotab keep

Updated

A fleet that wants to license years of driving data reads its telematics contract first. Samsara's terms answer the ownership question plainly and keep something back.

Ask about my sensor data 6 of the 11 IoT platforms we read say the readings belong to the business. Tell us what your devices log and where it is stored, and we will reply by email.

The readings are the customer's

Samsara's master terms of service and its UK terms both say the customer owns all Customer Data and that Samsara will keep it confidential. Its trial agreement says the same of data captured by trial hardware.

Source: IoT software data terms

What Samsara keeps

The same terms define a class of anonymised, de-identified or aggregated data relating to the customer's use of the products, which is not the customer's. Geotab's main services agreement goes further in words: Geotab and its licensors own Aggregated Data.

Source: IoT software data terms

Take a copy before you leave

Samsara's terms say Customer Data stored beyond its retention policies may be deleted immediately, and promise no export at the end of the contract. AWS, by contrast, gives customers 30 days after termination to retrieve their content. Pull the archive out while the account is live.

Source: IoT software data terms

Drivers and personal data

The ICO counts location data among the identifiers that can make information personal data. Trips tied to a named driver need clearing before they are licensed; see who owns sensor data.

Does my firm qualify?

Each buyer's published terms, held against your firm.

Describe the sensor and machine data you hold

6 of the 11 IoT platforms we read say the readings belong to the business. Tell us what your devices log and where it is stored, and we will reply by email.

The sensor data

What do most of the readings come from?

Where are the readings stored today?

  • Every sensor data enquiry is read by a person
  • No IoT platform on the board hears about your enquiry
  • The form never asks for raw logs, device IDs or customer names

Sources

This site's own datasets, every figure quoted from its source and dated:

  1. AWS Service Terms (AWS IoT)
  2. AWS Customer Agreement
  3. Microsoft Product Terms: privacy and security terms (Azure IoT)
  4. Samsara Master Terms of Service
  5. Samsara Terms of Service (UK)
  6. Samsara Enterprise Trial Agreement
  7. Samsara commitment to privacy
  8. Geotab Main Services Agreement, Canada and US (2026-07-23)

Find out which of your sensor data can be licensed

6 of the 11 IoT platforms we read say the readings belong to the business. Tell us what your devices log and where it is stored, and we will reply by email.

Ask about my sensor data